New Acura Experience at Sundance 2017

By Nathalie Godoy | Posted in Uncategorized on Thursday, February 9th, 2017 at 11:54 pm

Acura 2

CardinaleWay Acura is excited to share what our Acura manufacturer debuted at the #Sundance Film Festival. It was a unique virtual driving experience called “Mood Roads.” This was the seventh year Acura was the official vehicle of the festival and we couldn’t be prouder.

What This Experience Was All About

The world is certainly your mood ring in this one-of-a-kind psychedelic looking pod. The virtual driving experience used brainwave technology to dive into 30 of the user’s cognitive, emotional and physical senses to create a custom encounter. The color, music and landscape adapted to fit the mood of its user. Acura bragged about “Mood Roads” as “a highly personal 90-second journey with no two experiences being identical.” We saw the teaser video and 100% agree!


The Inspiration Of The Experience

Jon Ikeda, our General Manager and Vice President of Acura said, “The Sundance Film Festival is both a platform for groundbreaking filmmaking and a showcase of innovative film technology, and the Acura ‘Mood Roads’ experience offers the tech-minded audience a unique merging of automotive and virtual technology they have never experienced before.” The experience was inspired by our NSX supercar’s SH-AWD system. Each ride was uniquely designed with diverse sound effects influenced by not only the NSX, but other Acura vehicles, as well.


Other Attractions At The Festival Village

In addition to the Virtual Reality Pod, we saw a full-size NSX ice sculpture and a relaxation lounge. Our favorite aspect at the Village was the Acura Studio. Mounted in the press junket space was the hood of an NSX, which Acura encourages celebrities to sign. An auction of the hood is planned to benefit the Pediatric Brain Tumor Foundation.


Come See Us At CardinaleWay Acura

If you weren’t able to make it to Sundance this year, you can still see an out-of-this-world NSX in our showroom. Your experience at CardinaleWay Acura Las Vegas will put you in a great mood, much like being at Sundance. Visit our website at for more about our new and preowned vehicles.







CardinaleWay Acura

7000 West Sahara Avenue

Las Vegas, Nevada  89117

Phone: 702.637.9290


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